7-page printable PDF workbook.

Print it out, step away from your computer, and follow the prompts on your own or with a partner.

Instructions and examples.

Easy-to-follow, no-nonsense instructions along with a real-world example that you can cross-reference.

Quickly define value prop & ideal customer.

Designed for pre-launch startups on a shoe-string budget, the exercises will help you guide messaging and design.