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BRAND STRATEGY
Why is brandstrategy important?
So much more than your logo, your brand strategyis how you make your ideal customer feel.
BRAND STRATEGY
It’s all about the long-term relationship.
When you ask why people buy your product to service youmust take into account the brand value you have developed with them, especially if they come back time and time again.
The ultimate for any business sustainability is your ability to capture the mind of your audience. How do you get them to choose you when they are so many alternatives and are they willing to forgo a lower price to choose you?
That’s brand equity.
How do you develop a strong brand strategy?
Who Do You Serve?
Don’t try to appeal to all types of customers. If you are clear about who you serve, they will be clear on how you can serve them.
Be Consistent
Ensure your brand is consistent in all environments,
look, feel, language, people and actions.
Make Them A Promise
Your brand promise is your commitment to your customer and their needs, and you must fulfil that promise.
It's Not All Rational
Branding is about a feeling. When the customer
connects a feeling to your brand experience, it’s
hard to copy.
Need to create a brand strategy?
Your brand strategy starts on the inside, being clear about your purpose and
how you want to serve your customers. Then you build a bridge to them
through your brand identity and communication.
Your Internal Brand
Purpose.
Culture.
Value proposition.
Brand promise.
Core customer.
Pricing strategy.
Marketing strategy.
Business model.
Product/Service Benefits.
Your External Brand
Visual identity.
External brand communications.
Advertising.
Tone of voice.
Market influencers.
Partnerships
Customer experience.
Want to build a brand that connects?
Get in touch and start the process of building a brand that drivessustainable growth.
Create loyaltyto your brand.
When we look at strategy development, the way you build loyalty is through your brand strategy.
This is not in the numbers, but in the impact, you have on your customers and how they reward you.
Customers
First
Focus most of our resources on driving a great customer experience.
Your Culture
Is Critical
Your team need to understand what good looks like in delivering your brand.
Loyalty Is
Not About Price
Pricing is an important part of brand strategy, but not the priority for many
Complacency
Kills Your Brand
Your brand strategy is a living thing so measure your progress and adjust as conditions evolve.
Time to take action.
This approach to brand strategy is to focus on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.
Strategic Planning
Do you need clarity on where your business is and where it is heading?
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Intellectual Property | Terms & Conditions. | Privacy Policy.
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Brand Toolbox ©MMVI • MMXXIII
Intellectual Property • Terms & Conditions • Privacy Policy • Do Not Sell My Info
Brand Toolbox ©MMVI • MMXXIII
Intellectual Property • Terms & Conditions • Privacy Policy • Do Not Sell My Info