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It’s all about the long-term relationship.
When you ask why people buy your product to service youmust take into account the brand value you have developed with them, especially if they come back time and time again.
The ultimate for any business sustainability is your ability to capture the mind of your audience. How do you get them to choose you when they are so many alternatives and are they willing to forgo a lower price to choose you?
That’s brand equity.
Who Do You Serve?
Don’t try to appeal to all types of customers. If you are clear about who you serve, they will be clear on how you can serve them.
Ensure your brand is consistent in all environments,
look, feel, language, people and actions.
Make Them A Promise
Your brand promise is your commitment to your customer and their needs, and you must fulfil that promise.
It's Not All Rational
Branding is about a feeling. When the customer
connects a feeling to your brand experience, it’s
hard to copy.
Your Internal Brand
Your External Brand
When we look at strategy development, the way you build loyalty is through your brand strategy.
This is not in the numbers, but in the impact, you have on your customers and how they reward you.
Focus most of our resources on driving a great customer experience.
Your team need to understand what good looks like in delivering your brand.
Not About Price
Pricing is an important part of brand strategy, but not the priority for many
Kills Your Brand
Your brand strategy is a living thing so measure your progress and adjust as conditions evolve.
This approach to brand strategy is to focus on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.