Solving Bigger Problems

Effective communication is the first step to recognition, loyalty and sales. 

Is your brand ready for more growth? 

New platforms and new ideas give us a chance to write the future.That venture begins with curiosity, courage and collaboration.-Discover a few brand books that showcase the product differentiation (big idea).

Illustration

What Is a Brand Book and Why You Need It

Over the years, we've had lots of conversations with clients about the value of producing a brand book for them. It's often seen as a bit of a dispensable item and we get it. Half the problem is there's a lot of confusion about what it is. Is it a brand guideline, an application guidelines, or a brand book, and what's the difference, and why should anyone care?

At its best, a brand book is an everyday tool for your team. It's part of your recruitment brand and employee induction training. It's a great resource for anyone who is communicating about the organization, from an annual report to a tweet, and yes, it's indispensable for any designer working on your brand. It should tell your story and values, explain your positioning, and gives people the tools they need to communicate powerfully and consistently.

The trouble is, on its own, it's just a book gathering dust on a shelf or hidden away on a shared drive. The trick is it needs to be thought of as an essential tool and part of a bigger effort to bring the brand to life for every employee. We work with clients to not only involve the organization in the brand creation but to train everyone on what the brand is for and how it's there to make their lives easier and help them be better at their jobs every day. So that involves, yes, explaining the brand for sure, demonstrating that it's authentic and powerful and simple to get, but also teaching everyone how to pitch what they do and why it matters. How do you write in the new brand voice without sacrificing your own writing style, and how can you be consistent in the experience and visual design of every brand touchpoint that your customers experience?

And that is still only part of bringing the brand to life. Your leadership team needs to demonstrate the brand every day and lead by example. So every presentation they give, every internal memo, and every post on social, need to do their job. That way, over time, everyone will see great practical examples of what it means every day, for every communication for every employee, no matter who they are or what their role is.

Feel Free to Download

Brand books are so much more than just 'a nice to have'.

Illustration



A Branding System

Illustration



A Branding System

Illustration



A Branding System

Illustration



A Branding System

Illustration



A Branding System

Illustration



Blank

Illustration



Blank

Illustration



Blank


And that all takes time, and it's hard to change those behaviors, but without the right communication tools and a brand book, it's practically impossible. Finally, you need to keep it up to date. Your brand doesn't stop evolving the day you launch it, that's just the start. But without a great brand book and a team who buy into it, you'll struggle to be consistent over time.

So, I guess the answer to that first question, is in reality, it's a lot more than just a book! If you want to chat all things brand, from creation to adoption and brand books, we'd love to hear from you.

Sexual Education

Health education for male Millennials

B R A N D S T R A T E G Y

PURPOSE,FILTERS CHOICES.

A brand is a promise to stakeholders. A promise that they can somehow better their world and provide a feeling they can’t get anywhere else. But before you can promise anything great, you must be clear on exactly what you do, how you do it differently to everyone else, and why you do it in the first place.
I help you uncover, challenge and define your truths, beliefs and purpose. This provides you with a filter to make choices and a platform to deliver experiences that strengthen your brand and position your business for long-term growth.

Social Media

Illustration
Hollywood Condoms Social Media
Illustration
Illustration
Illustration
Illustration

Results

Illustration

Airlytics Intelligent Flight Booking

Illustration

Unicef Fan Club Trading Cards - Amsterdam

Illustration

Makro Endless Campaign - Belgium

Illustration

FMCG Showcase - Antwerpen

Illustration

Pop-Up Kiteboard Shop - Tarifa Spain

Illustration

Matching Models - Amsterdam

Illustration

Waegner Medical - Belgium

Illustration

Wavekarting 360 video - Knokke

Illustration

ante - Berlin

Illustration

Pop-Up Silverman Gallery - San Fransisco

Illustration

Passage Fitness - Antwerpen

Illustration

Rock Property

Illustration

OTTO - Barbar shops

Illustration

Most

Illustration

nextpro

Illustration

Milk

Illustration

find a doctor

Illustration

Skolkovo Innovation Center

Illustration

Skolkovo Innovation Center

Illustration

Skolkovo Innovation Center

Illustration

Skolkovo Innovation Center

alkaline water filter

alkaline water filters

Illustration

alkaline water filters

Illustration

Skolkovo Innovation Center

Illustration

Skolkovo Innovation Center

Illustration

Skolkovo Innovation Center

Illustration

Skolkovo Innovation Center