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Your content strategy willsupport yourbrand online.
Content is a long-term marketing toolto build trust with potential customers.
Educate your prospects beforeyou sell to them.
You have nothing to share. Lot’s of people have already created content on that theme. Standard responses when it comes to starting your content strategy planning.
But it’s irrelevant. You have a unique voice or a different spin on the world, no matter what you think. There are people on Instagram with millions of followers because they like brown cats, thousands of comments on articles on personal journeys. We as humans are interested in each other, so, share your story.
Create To Educate
Use your content as a way to upskill and educate your audience beforeyou engage.
Find Your Pace
Don’t feel you have to produce lotsof content, find your own pace just start.
Try Different Formats
Your brand promise is your commitment to your customer and their needs, and you must fulfil that promise.
Optimise For Search
For any content, you produce ensure it is optimised to be found by your audience.
Many argue that giving your content away for free undermines your value. Well, that’s not true. That’s assuming your content is 100% unique, which is unlikely. Think of your content as the crumbs that lead your prospects to the product.
Free Is Ok
Don’t Post For Likes
Our approach to brand strategy is to focus on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.
Do you need clarity on where your business is and where it is heading?
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Do you need help refining your story so your content can follow?
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