Opportunities start with...

"Hello"

"Hola"

"Bonjour"

"Merhaba"

"Nǐn hǎo"

"Dag"

"Hello"

Your audience is waiting. Ready to start a meaningful conversation?

BRAND STRATEGY

It’s all about the long-term relationships.

When you ask why people buy your product or service, you must take into account the brand value you have developed with them, especially if they come back time and time again.
The ultimate for any business sustainability is your ability to capture the mind of your audience.
How do you get them to choose you when there are so many alternatives and are they willing to forgo a lower price to choose you? That’s brand equity.

TOGETHER, WE'LL FIND THE WAY!

1

It will support your strategic planthe way you tell your story.

2

Consistency builds trust with both
your team and customers.

3

Your brand strategy should enable you to stand apart from your competitors.

Leadership Development

At the heart of every business is a leader, not the easiest job in the world – let's make it easier.

Strategic Planning

How do you focus when you don’t have a plan? Let's take the complexity out of your strategic planning.

Strategy Implementation

What use is a plan if you don’t take action? We are the engine behind that plan to make it happen.

Create Customers For Life

With the right leadership, strategy and implementation,we help you create enduring relationships.

Not sure where to start the journey ?

As a business owner, it is tricky to know where to put your attention. In our experience, there are three key areas to focus on to create success, your Leadership, your Strategy and your Implementation.

I want more skills to be able to lead my team.

Understand more about yourcapabilities as a leader.

Start with Leadership >

I want to be clear on where my business is going.

Get clear on where you want your business to be in 3 years.

Start with Strategy >

I need help to implement my business strategy.

So many great ideas and so little time. We can help you make them happen.

Start with Implementation>

I want my customers to connect with my business.

Do you want to create long term customers, not just transactions?

Start with your Brand >

Airco

Swatch

Vueling Airlines

City of Utrecht

Best kiteboards

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Make up

Most

Marks

City of Utrecht

Best kiteboards

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TRUSTED BY

Who Do You Serve?

Don’t try to appeal to all types of customers. If you are clear about who you serve, they will be clear on how you can serve them.

Be Consistent

Ensure your brand is consistent in all environments,
look, feel, language, people and actions.

Make Them A Promise

Your brand promise is your commitment to your customer and their needs, and you must fulfil that promise.

It's Not All Rational

Branding is about a feeling. When the customer connects a feeling to your brand experience, it’s hard to copy.

LEADERSHIP

Why do we focus on leadership first?

Every business comes from the imagination of someone who wants to see a change. Whether it be an industry, product or service, there is a sense of purpose. When that purpose is leveraged, growth and profit follow.

Let's focus on you and your purpose, that’s the value of leadership to us.

TOGETHER, WE'LL FIND THE WAY!

Simon Sinek

"Customers will never love a company untilthe employees love it first."

Larry Ackerman

"Identity is cause; brand is effect, and the strength of the former influences the strength of the latter."

Jonah Sachs

“Your brand is a story unfolding across all customer touchpoints."

Walter Landor

"Products are created in a factory but brands are created in the mind."

Jason Hartman

"Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability."

Krista Neher

"Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way."

Elon Musk

"Brand is a perception, and perception will match reality over time."

Seth Godin

"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."

Howard Schultz

"If people believe they share values with a company, they will stay loyal to the brand."

Lewis Howes

"The most important thing to remember is you must know your audience."

David Brier

"If you don’t give the market the story to talk about, they’ll define your brand’s story for you."

Steve Forbes

"Your brand is the single most important investment you can make in your business."

Zig Ziglar

"If people like you, they will listen to you, but if they trust you, they’ll do business with you."

Ashley Friedlein

"Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception."

Marty Neumeier

"Branding is the process of connecting good strategy with good creativity."

Sir Richard Branson

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful."

Henry Ford

“You can’t build a reputation on what you are going to do.”

Lisa Gansky

"A brand is a voice and a product is a souvenir."

Why are brand strategy and strategic design solutions so, important?

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2

3

How does this help business owners?

Not sure where to start the journey ?

Solving Bigger Problems

Airco

Swatch

Vueling Airlines

City of Utrecht

Best kiteboards

balance boards

Your brand’s objective is simply its purpose.

Creating Solutions

Make up

Most

Marks

City of Utrecht

Best kiteboards

balance boards

How do you develop a strong brand strategy?

TOGETHER, WE'LL FIND THE WAY!

Company

Creation

Company

Creation