Hey there, Captain of the Business Ship,
So, let’s talk real talk.
Growing a business is like trying to juggle flaming bowling pins – yeah, it’s that kind of circus. Stress level? Through the roof. And don’t even get us started on the hair situation – we swear we saw a few more grays pop up just writing this.
Now, imagine you're a teething two-year-old. Sleep? What's that? It's a luxury you trade for the sweet, sweet chaos of business building.
And then, the world hits you with a bazillion questions. Blog? Podcast? Personal brand? Instagram life documentary? Chatbots? Seriously, everyone's on about chatbots. Should we? Ads? Logo? LinkedIn, the land of five posts a day? Blink twice, and you're caught in the whirlwind of entrepreneurship – a wild ride with a side of "what the heck am I doing?"
Entrepreneurs, let's face it, we suffer from a severe case of 'shiny object syndrome.' Mixed with a dash of ADD and a sprinkle of "I can do everything myself." Next thing you know, you're yelling at your MacBook like it personally betrayed you. We fondly refer to this as the "rats nest" – a.k.a. hell. It’s sweaty, messy, and nobody wants to be there.
But hey, enough about us. This is about you. You’re here because, let’s be honest, your business isn’t doing the victory dance you dreamed of. Or maybe it is, but you're still thirsty for more.
More business-class flights with your better half to destinations that leave sand between your toes. You get it.
So, let’s kickstart this adventure. Choose your path below, because why not?
Let the games begin,
Why are brand strategy and strategic design solutions so, important?
Brand strategy is how you make your ideal customer feel. The brand's narrative links customers to your product. The graphic icon (logo) absorbs the brand personality, making your brand relatable and memorable all in fractions of seconds.
BRAND STRATEGY
It’s all about the long-term relationships.
When you ask why people buy your product or service, you must take into account the brand value you have developed with them, especially if they come back time and time again.
The ultimate for any business sustainability is your ability to capture the mind of your audience.
How do you get them to choose you when there are so many alternatives and are they willing to forgo a lower price to choose you? That’s brand equity.
3 Reasons Strong Brands Create Growth
1
It will support your strategic planthe way you tell your story.
2
Consistency builds trust with both
your team and customers.
3
Your brand strategy should enable you to stand apart from your competitors.
How does this help business owners?
Not sure where to start the journey ?
Solving Bigger Problems
Airco
Swatch
Vueling Airlines
City of Utrecht
Best kiteboards
balance boards
Your brand’s objective is simply its purpose.
Creating Solutions
Make up
Most
Marks
City of Utrecht
Best kiteboards
balance boards
How do you develop a strong brand strategy?
Who Do You Serve?
Don’t try to appeal to all types of customers. If you are clear about who you serve, they will be clear on how you can serve them.
Be Consistent
Ensure your brand is consistent in all environments,
look, feel, language, people and actions.
Make Them A Promise
Your brand promise is your commitment to your customer and their needs, and you must fulfil that promise.
It's Not All Rational
Branding is about a feeling. When the customer connects a feeling to your brand experience, it’s hard to copy.
LEADERSHIP
Why do we focus on leadership first?
Every business comes from the imagination of someone who wants to see a change. Whether it be an industry, product or service, there is a sense of purpose. When that purpose is leveraged, growth and profit follow.
Let's focus on you and your purpose, that’s the value of leadership to us.
TOGETHER, WE'LL FIND THE WAY!