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Turn Business Challenges into Opportunities with Branding Workshops.
We help you focus on the three big strategic objectives that will make a long-term difference.
Define your opportunities and take action.
Time and time again, we heard from business owners that they were too busy to plan. Guess why they are busy? Because they fail to make the time to plan.
In our experience, many leaders don’t have a strategic plan because they work in the business and not on it. You know what you do and are good at it, but you struggle to define the big picture and look into the future.
Give yourself and your team time to understand your opportunities.
Brand Discovery Survey
This survey will give you the chance to get your thoughts in order. Here, you will be guided through a series of questions about your business, its characteristics and goals.
Once your survey answers have been received, they will form the basis for a detailed analysis into key themes and insights.
The survey answers you provide will tailor the workshop process to your business needs.
Over the 2-3 day workshop period we will complete a total of 20 interactive exercises that will provide clarity to the key components of your business. These components include your unique selling point, target market, website strategy, messaging best practice and much more.
Design & production
Having defined your brand and production requirements in the workshop, you will receivea brand strategy document that charts a course for your brand moving forward.
Now it’s time to get to work on producing a remarkable brand that is designed to achieve measurable business goals.
Are you struggling to establish a brand that resonates with your audience?
Do you want to develop a brand strategy that connects with your customers? A branding workshop can help you achieve these goals. The branding workshop is the ultimate collaborative experience for developing brand strategies to develop the foundation and strategic direction for your brand. The branding workshop is a meeting to extract ideas, opinions, and creative expression from the leadership team. Here are the five objectives of a brand strategy workshop:
Why should I consider a brand workshop for my business?
First, let's define the sole purpose of the strategy workshop.
A brand strategy workshop is a collaborative process that aims to achieve several outcomes, with the creative and collaborative environment being just as important as the actual outcomes.
The term "collaboration" is the key distinction here, as the workshop is designed to extract ideas, opinions, and creative expression from the leadership team to ensure that they are involved in the brand-building process and feel connected to the brand they will lead to success.
There are several objectives of a brand strategy workshop:
Goal 1: Extract leadership perspective.
It is crucial that the leadership team feels a sense of ownership and connection to the brand they are building and intend to lead to success. Therefore, extracting the thoughts and ideas from the leaders early on in the process is a critical step in developing an aligned brand.
Goal 2: Guide the leadership to cohesion.
Brand leaders often have differences of opinion, whether related to strategic direction, positioning, or even identity style. The collaborative environment of the branding workshop is designed to bring the team together, draw on each other's opinions and ideas, and agree on what the brand should mean. Brand strategists' people management skills often come to the fore in this aspect.
Goal 3: Define beliefs and values.
The first and most effective exercise of the strategy session is defining the "why" behind the brand. This exercise forces the leadership team to look beyond the monetary or commercial interests of the business and brand and find a higher purpose for why the brand exists and why they do what they do. If executed well, this section of the workshop can quickly get everyone pulling in the same direction behind the same reason for being.
Goal 4: Set the strategic direction.
One of the most critical goals of the workshop is to plot a direction on the map that the brand should head. Depending on the systems and processes of the strategist, the entire positioning strategy could be defined within this meeting, or the outcome could simply be ideas of general direction that can be refined later into a distinct differentiation strategy.
Goal 5: Gather the necessary information.
During the brand strategy workshop, it is important that no stone is left unturned in defining the meaning and direction of the brand. This process cannot be skimmed over with a handful of questionnaire questions, as this approach will fail to achieve the ultimate goal of the workshop, which is the collaborative development of the strategic brand. Although further work will be completed away from the workshop environment, this work will be based on the information gathered during the strategy session.
I’m here to help clients do the following really well:
● Brand & naming architecture● Workshops – strategy & naming● Corporate & brand naming● Brand strategy & positioning● Management facilitation● Internal brand engagement● Management facilitation
How effective can a day’s workshop be to resolve some key strategic or naming issues?
How do I engage senior / middle management with the brand?