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What we communicateimpacts what action we see.
If you want to be an effective communicator as a leader or as an organization, you must be able to identify the type of message and the delivery mechanism that will deliver the most impact to the recipient.
Beyond the tools that we use such as non-verbal cues and words, we are communicating through our actions and our responses. Our emotions and intent will form the direction and potential outcome you will receive.
With such a high level of communication being undertaken every day through personal, and professional relationships, through interpersonal and external like social media, communication is a critical tool in growing your business.
Be Clear On The Objective
Don’t mix messages in one communication, good communication brings clarity to the audience.
Ensure your message is consistent in all environments,
look, feel, language, people and actions.
Bring Facts Not Emotion
Poor communication is often the resultof the conflict of emotions.
Time And Place
Ensure you understand when is the best place
to communicate and through what medium.
It's easy to view your communications strategy as a PR exercise. It's not. You need to look at all aspects, from your vision to your daily management meetings and integrate it with your brand strategy and strategic planning processes.
Are you effectively communicating your vision to your team?
Do you enable effective communication between your team?
Do you effectively communicate
with your customers?
Does the market understand
the value and impact you bring?
This approach to brand strategy is tofocus on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.
Do you need to realize thevalue of your brand andcommunicate it?
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Do you need clarity on where your business is and where it is heading?
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Follow the flow.
With the aim of making leadership and strategy easy, we have developed a mindset and process that help you work towards the right solution.
Below is an overview of the methodology used for each and every new project.