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How effective is your marketing strategy ?
Are you reaching the right customers inthe right places at the right times?
Not everyone is
your customer !
Time again we see businesses stretch themselves too far when it comes to their marketing strategy.
Trying every concept/every channel and seeing mixed results at best, but what are they getting wrong? Their understanding of their customer.
Great marketing is informed by the needs of the customer and your ability to fulfil that need. It has nothing to do with Google or TV ads, it is all about the value you can bring in their moment of need.
Understanding their need for your product at the right price, at the right time and through a mechanism they want to engage with.
Know Your Core Customer
Don’t try and market to everyone, you will have 2-3 core customers at most.
Be Open Minded
You are not limited to expensive traditional media, explore new channels.
Communicate Don't Sell
Share information at the right time for your potential customer to learn more about you.
Time And Place
Competition demands that you need to beconsistently educating your potential customer.
Firstly, there are no secrets. There are only three things you need to focus on; know your customer, effectively communicate your value, measure what works and adapt.
Use Data Not Opinion
Listen ToYour Customer
Our approach to brand strategy is to focus on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.
Do you need clarity on where your business is and where it is heading?
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